I bridge intuition and intelligence, myth and market, clarity and magnetism. To guide communications that remember the whole.
Saga is an idea manifestor, writer of voices and worlds, and strategist who helps organizations translate vision into multidimensional communications. Finnish-American. Raised in New York City with Baltic summers. Now in the Catskill Mountains.
Education & training- M.A. History of Art — University of Edinburgh
- M.E.D. — Yale School of Architecture
- WPP Fellow — seven of two thousand selected globally, 2014–2017
Her work spans brand voice direction (The Raleigh Hotel, Miami, with SHVO and Peter Marino), coaching (Julius Bär wealth management), brand positioning (luxury real estate), content ecosystems (AdaMarie), cultural intelligence (Meta), and building Refinery29's internal brand universe alongside co-founder Piera Gelardi.
She speaks French and Spanish. She lives in the Catskill Mountains with her two children and an elderly pitbull.
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